Derivation of MMC model names
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Airtrek
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Coined from Air and Trek to describe its
ability to transport its passengers on adventure-packed journeys in a
free-as-a-bird manner.
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Aspire
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From the English.
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BJ
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Big Joy.
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Bravo
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Originally from Italian, an
expression of admiration, congratulations.
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Canter
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From the English word describing the
gait of a horse; a collected gallop which the horse is able to sustain over
long distances. Just right for Mitsubishi’s range of thoroughbred small
trucks.
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Carisma
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Coined from the Greek “kharisma” and English
“charisma”: describing the god-given attribute of an almost magical power
that attracts many followers.
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Cedia
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Coined from the English CEntury and
DIAmond.
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Chariot
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French for the battle chariot used in
ancient Greece and the Roman empire. Grandis From the Latin for large or
grand.
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Colt
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Young horse.
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Delica
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Coined from English DELIcately and
CArry; to transport with care.
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Space Gear
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Reflects the generous “space” available
for transporting large quantities of leisure and sports “gear”.
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Sports Gear
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Ideal for transporting large items of
leisure and sports equipment to beach, camp site or ski slope.
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Diamante
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From the Spanish; reflecting the company’s
Three-Diamond logo, gives expression to “brilliant” and sparkling
expectations.
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Dion
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Derived from Dionysus, the Greek god
of wine and joy.
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Dingo
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From Bingo, with its “strike lucky”
connotation; the B being replaced by the D in the Mitsubishi “Diamond”
logo.
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Eclipse
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Undefeated 18th century English
racehorse that won 26 races.
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eK Wagon
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Coined from Japanese “e” (excellent)
and “keiken” (experience).
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Fuso
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Used to refer to Japan in ancient Chinese texts: “The place
where the sun rises in the Eastern
Sea”
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Galant
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From the French “gallan, valiant”.
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iO
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Italian for I, me. Generates image of
being easy to get to know, easy to drive; one’s very own Pajero.
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Lancer
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A soldier of cavalry regiment armed
with lance.
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Legnum
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From the Latin “regnum” or kingdom:
reflecting regal power and rank.
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Magna From Latin magnus: great,
magnificent, superior.
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Mini
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All the features of its big brother Pajero
in an easy-to-handle, highly maneuverable, compact and high economy
package.
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Minica
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Literally, minicar.
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Minicab
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Light cab-over vehicle with cargo
bed.
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Mirage
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From the English (originally French)
“mirage”
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Pajero
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Named after a mountain cat that
inhabits the Patagonia plateau region in southern Argentina.
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RVR Recreational Vehicle Runner
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Spyder
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Convertible.
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Strada
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Italian for road.
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Toppo
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Coined from English “top” (roof) and Japanese
“noppo” (lanky).
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